SEO Audit Cost in the Philippines (2026): Tiers, Inclusions and Free Audits
An SEO audit in the Philippines typically costs ₱5,000 to ₱15,000 for a basic audit of a small site, ₱15,000 to ₱50,000 for a comprehensive audit, and ₱50,000 or more for enterprise sites and large e-commerce stores. Many agencies, including DMSM, also offer a free starter audit so you can see the main opportunities before you commit to a paid plan.
This guide explains what an SEO audit covers, what each depth tier includes, what you should receive at the end, and how a full digital marketing audit differs.
SEO audit costs at a glance (2026)
| Audit tier | Typical range | What's included | Best for |
|---|---|---|---|
| Free starter audit | ₱0 | Automated scan plus a short expert review of top issues and quick wins | Getting a first view before talking to an agency |
| Basic audit | ₱5,000 to ₱15,000 | Technical crawl, on-page review of key pages, Google Business Profile check, prioritised fix list | Small business sites up to about 50 pages |
| Comprehensive audit | ₱15,000 to ₱50,000 | Full technical, on-page, content, backlink, local and analytics review with competitor comparison | SMEs planning a serious SEO investment |
| Enterprise or large e-commerce audit | ₱50,000+ | Everything above plus log files, faceted navigation, international or multi-location setup, migration risk | Thousands of URLs, Shopify, WooCommerce or custom stores, multi-branch brands |
| Full digital marketing audit | ₱25,000 to ₱100,000+ | SEO plus paid ads, social media, tracking and conversion review | Businesses re-planning their whole marketing budget |
These are typical Philippine market ranges. Confirm whether quotes are VAT-exclusive (12% VAT may be added) and whether implementation is included or priced separately.
What an SEO audit includes
Technical SEO
- Crawlability and indexing: robots.txt, sitemaps, noindex tags, Search Console coverage
- Site speed and Core Web Vitals on mobile
- Redirects, broken links, duplicate pages and canonical tags
- Structured data and how pages appear in search results
- Site security basics: HTTPS, mixed content, outdated plugins and any security warnings in Search Console
On-page SEO
- Title tags, meta descriptions and headings
- Keyword targeting per page, and pages competing for the same term
- Internal linking and site structure
- Image optimisation and alt text
Content
- Which pages bring traffic and leads, and which need updating
- Content gaps against competitors for your main services
- Answer-ready content for AI Overviews and AI assistants: clear answers, FAQs, pricing and comparison pages
Backlinks
- Referring domains, link quality and relevance
- Comparison against the sites that outrank you
- Link opportunities from Philippine directories, associations and media
Local SEO
- Google Business Profile categories, services, photos and reviews
- Name, address and phone consistency across directories
- Location pages for each branch in Metro Manila, Cebu, Davao or elsewhere
Our local SEO guide covers these checks in more depth.
Analytics and tracking
- GA4 and Google Search Console setup and access
- Conversion tracking for forms, calls, Messenger and Viber clicks
- Whether you can see leads and sales from organic search
What drives the cost of an audit
- Site size. A 20-page clinic site and a 10,000-product store need very different crawl and review time.
- Depth of manual review. Automated tools find issues quickly; an expert explaining which ones matter and in what order is where most of the value sits.
- Competitor analysis. Comparing your site with three to five competitors adds research time.
- Platform. WordPress, Shopify, Wix and custom builds each have their own technical checks.
- Locations and languages. Multi-branch and English plus Filipino sites need extra review.
- Deliverable format. A walkthrough call, a developer-ready ticket list or a presentation for management.
Audit tiers in detail
Basic audit: ₱5,000 to ₱15,000
- Technical crawl summary with the top issues explained
- Review of the homepage and main service or product pages
- Google Business Profile check
- A short prioritised list of fixes
Comprehensive audit: ₱15,000 to ₱50,000
- Full technical, on-page, content, backlink, local and analytics review
- Keyword and competitor gap analysis
- Page-by-page recommendations for key templates
- Prioritised roadmap ranked by impact and effort
- Walkthrough call with your team
Enterprise or large e-commerce audit: ₱50,000+
- Everything in the comprehensive audit
- Log file and crawl budget analysis
- Faceted navigation, filters and duplicate product URLs
- International, multi-language or multi-location structure
- Migration or replatforming risk review
- Developer-ready tickets and stakeholder presentation
Free SEO audits from agencies
Free audits are a common starting point in the Philippine market. They usually combine an automated scan with a short expert review, and they help you see the main opportunities and how an agency approaches your site. A paid audit then goes deeper, page by page, with a full roadmap.
DMSM offers a free SEO audit for Philippine businesses. You receive a summary of your top technical and content opportunities, a quick look at how you compare with competitors, and suggested next steps.
To get the most from a free audit, share the pages and keywords that matter most to your business and ask the reviewer to explain which findings to tackle first. That way the conversation stays focused on growth opportunities for your site.
What you should receive
- An executive summary in plain language
- A full findings report grouped by technical, on-page, content, backlinks, local and analytics
- A prioritised fix list ranked by impact and effort, with who should do each task (marketer, writer or developer)
- Keyword and competitor insights
- Recommended next steps and, if you want it, a quote for implementation
The fix list is the most useful part. Make sure each item says what to change, on which pages, and why it matters.
SEO audit vs full digital marketing audit
An SEO audit looks at how your website performs in organic search. A digital marketing audit looks at your whole marketing system, which helps when you are deciding where the next peso should go.
| Area | SEO audit | Digital marketing audit |
|---|---|---|
| Website and organic search | Yes, in depth | Yes |
| Google Ads and Meta Ads accounts | No | Campaign structure, targeting, wasted spend, cost per lead |
| Social media | No | Facebook, Instagram and TikTok content, posting and engagement |
| Tracking and analytics | Organic tracking | Full GA4, pixels, conversion APIs and CRM attribution |
| Conversion and landing pages | Partial | Forms, booking flows, Messenger and Viber journeys |
| Email and CRM | No | Lists, automations and lead follow-up |
For the paid side, see our PPC management rates guide. For tracking, our web analytics service covers GA4 and conversion setup.
How to prepare for an SEO audit
A little preparation helps any auditor give sharper recommendations and keeps the cost focused on analysis.
- Share access. Viewer access to Google Search Console, GA4 and Google Business Profile lets the auditor work from real data rather than estimates.
- List your priority services or products. The pages that matter most to revenue should get the deepest review.
- Name your main competitors. Include the businesses you meet in sales, not only the ones that rank above you.
- Note recent changes. A redesign, a platform move or a change in domain helps explain shifts in traffic.
- Agree on the format. Decide whether you want a developer task list, a management summary or both.
What to look for in an audit quote
- A clear list of what will be reviewed and how many pages or templates
- A sample report or outline of the deliverable
- A prioritised fix list, not only a tool export
- Whether a walkthrough call is included
- Whether implementation is quoted separately, and by whom
- VAT treatment and payment terms
Sample audit budgets
Illustrative examples for planning, not client results.
- A clinic in Makati with 30 pages: basic audit at ₱10,000, then a local SEO retainer.
- A B2B firm in Ortigas with 150 pages: comprehensive audit at ₱30,000 including competitor gap analysis.
- A Shopify store with 3,000 products: enterprise audit at ₱70,000, followed by a technical fix project with a web development team.
After the audit, most businesses move into a monthly plan sized to the findings. Our SEO rates guide sets out typical package pricing.
Request your free SEO audit
Share your website and the services or products you want to rank for, and the DMSM team will send a free audit with a prioritised list of opportunities. Learn more about our SEO services or contact us directly.
Frequently asked questions
How much does an SEO audit cost in the Philippines?
A basic SEO audit typically costs ₱5,000 to ₱15,000, a comprehensive audit ₱15,000 to ₱50,000, and an enterprise or large e-commerce audit ₱50,000 or more.
What is included in SEO audit services in the Philippines?
A full audit reviews technical SEO, on-page optimisation, content, backlinks, local SEO and analytics, then delivers a report and a prioritised fix list.
Are free SEO audits worth it?
Yes, as a starting point. A free audit shows your main opportunities and how an agency works. A paid audit goes deeper with page-level recommendations and a full roadmap.
What is a digital marketing audit?
A digital marketing audit reviews your website and SEO plus paid ads, social media, tracking, landing pages and email or CRM follow-up, so you can see where budget performs best.
Does an SEO audit include fixing the issues?
Usually not. Most audits deliver findings and a prioritised fix list, with implementation quoted separately or covered in a monthly SEO plan.
Does an SEO audit check website security?
A technical audit typically checks security basics that affect search, such as HTTPS, mixed content, outdated plugins and security warnings in Google Search Console.
Looking for help? See our SEO Services in Manila.
