SEO Rates in the Philippines (2026): Packages, Pricing Models and What You Get
SEO services in the Philippines typically cost ₱15,000 to ₱30,000 per month for a starter package, ₱30,000 to ₱70,000 per month for a growth package, and ₱70,000 or more per month for enterprise and large e-commerce campaigns. One-off projects such as an SEO audit or a technical clean-up are priced separately, and hourly consulting is available for teams that run SEO in-house.
This 2026 guide covers SEO packages, the main pricing models, local SEO, technical work, link building and content as line items, and how AI search features now shape what a good monthly plan includes.
SEO pricing in the Philippines at a glance (2026)
| Package or model | Typical range | What's included | Best for |
|---|---|---|---|
| Starter retainer | ₱15,000 to ₱30,000 per month | Keyword research, on-page optimisation, Google Business Profile, basic technical checks, monthly report | Small businesses and local services in lower-competition niches |
| Growth retainer | ₱30,000 to ₱70,000 per month | Starter scope plus competitor analysis, 2 to 4 articles per month, link building, ongoing technical monitoring | SMEs in competitive Metro Manila, Cebu or Davao markets |
| Enterprise retainer | ₱70,000+ per month | Full content program, advanced technical SEO, digital PR, CRO, multi-location or multi-language work | Large brands, e-commerce stores, multi-branch groups |
| Local SEO package | ₱12,000 to ₱30,000 per month per location | Google Business Profile management, citations, reviews strategy, local pages | Clinics, restaurants, salons, contractors |
| One-off project | ₱20,000 to ₱150,000+ per project | Technical fixes, site migration support, on-page overhaul | Sites with a defined fix list or goal |
| SEO audit | ₱5,000 to ₱50,000+ | Technical, on-page, content and backlink review with a prioritised fix list | Anyone starting or re-scoping SEO |
| Hourly consulting | ₱1,000 to ₱5,000 per hour | Strategy calls, training, reviews of in-house work | Teams with their own writers and developers |
These are typical Philippine market ranges for service fees. Many agency quotes are VAT-exclusive, so add 12% VAT where it applies when you compare totals.
What drives the price of SEO
- Competition for your keywords. Searches like "seo services manila" or "dentist makati" attract many established sites, so they need more content and authority than a niche service in a single city.
- The current state of your website. A site with slow pages, indexing gaps or a messy structure needs technical work before content and links pay off.
- Scope. The number of pages, locations, languages and products to optimise, and how much content and link building you want each month.
- Who does the work. A solo specialist, a boutique team or a full-service agency with developers, writers and analysts on one account.
- Reporting and tracking needs. Lead and sales tracking through GA4, call tracking or CRM integration adds setup time and value.
SEO packages explained
Starter: ₱15,000 to ₱30,000 per month
A focused plan for one location or a small service site.
- Keyword research for 10 to 20 core terms
- Title, meta description and heading optimisation on key pages
- Google Business Profile setup and monthly posts
- Basic technical checks (indexing, mobile, speed)
- Monthly ranking and traffic report
Growth: ₱30,000 to ₱70,000 per month
The most common choice for SMEs that want steady lead growth from search.
- Everything in Starter
- Competitor and content gap analysis
- 2 to 4 SEO articles or landing pages per month
- Link building from relevant Philippine and industry sites
- Ongoing technical monitoring and fixes
- Conversion tracking for forms, calls and Viber or Messenger clicks
Enterprise: ₱70,000+ per month
For large catalogues, multi-branch businesses and highly competitive categories.
- Everything in Growth
- A full content program with service, location and category pages
- Advanced technical SEO: crawl budget, faceted navigation, structured data, migrations
- Digital PR and higher-authority link acquisition
- Conversion rate optimisation and dedicated strategist time
Monthly retainer vs project vs hourly
| Model | How it works | Works well when |
|---|---|---|
| Monthly retainer | A fixed fee for an agreed monthly scope of work | You want ongoing growth, since rankings build on steady content, links and fixes |
| Per project | A fixed quote for a defined deliverable, such as an audit, migration or on-page overhaul | You have a specific job and an in-house team to maintain the results |
| Hourly | Billed time for consulting, training or reviews | Your team does the work and wants expert direction |
Many businesses combine models: a one-off audit and technical project first, then a monthly retainer sized to what the audit found.
Local SEO pricing
Local SEO helps you appear in the Google map results and "near me" searches in your area, such as "best local seo services manila" or "dental clinic quezon city". Typical pricing:
- Google Business Profile setup or clean-up: ₱5,000 to ₱15,000 one-off
- Monthly local SEO, single location: ₱12,000 to ₱30,000
- Multi-location: usually a base fee plus a per-branch fee, so a group with several branches across Metro Manila and Cebu is quoted by location count
Monthly local work usually covers profile posts and photos, citation building on Philippine directories, a review request process, and location pages on your website. Our local SEO guide for Philippine businesses explains each of these in more detail.
Technical SEO and one-off fixes
Technical SEO is often quoted as a project, especially for larger sites. Typical ranges:
- Technical audit: ₱5,000 to ₱50,000+, depending on site size. See our breakdown of SEO audit costs in the Philippines.
- Technical fix project: ₱20,000 to ₱150,000+ for work such as page speed improvements, redirect mapping, indexing fixes, structured data and internal linking.
- Site migration support: commonly quoted per project based on page count, since every old URL needs a planned redirect.
If your site needs developer work as well, ask whether the quote includes implementation or only recommendations.
Link building and content as line items
Some agencies bundle these into the retainer; others price them separately so you can scale them up or down.
| Line item | Typical range | Notes |
|---|---|---|
| SEO article (800 to 1,200 words) | ₱2,500 to ₱8,000 per article | Includes keyword research and on-page optimisation |
| Long-form guide or pillar page | ₱6,000 to ₱15,000 per page | Deeper research, tables, FAQs |
| Service or location landing page | ₱3,000 to ₱10,000 per page | Written to convert as well as rank |
| Link placement on a relevant site | ₱3,000 to ₱15,000+ per link | Price follows site quality and relevance |
| Digital PR campaign | ₱30,000 to ₱150,000+ per campaign | Story, outreach to Philippine media and industry sites |
For a full breakdown of writing, video and design rates, see our content marketing pricing guide.
AI search and AI Overviews: a 2026 pricing factor
Google now shows AI Overviews in the Philippines, and Filipino is among the supported languages, according to Google Search Help. Buyers also ask ChatGPT, Gemini and Perplexity for agency and product recommendations.
Google says there are no extra technical requirements to appear as a link in AI Overviews or AI Mode: a page needs to be indexed and eligible for a snippet, and standard SEO practices still apply (Google Search Central). In practice, this shifts some monthly effort towards:
- Clear, direct answers near the top of key pages
- Pricing, comparison and FAQ content that answers buying questions
- Consistent business details across your site, Google Business Profile and directories
- Structured data that matches what is visible on the page
- Mentions on reputable Philippine and industry sites
Most agencies fold this into the existing scope rather than charging a separate fee. If AI visibility matters to you, ask how it is tracked and reported.
What to expect each month
A well-run SEO retainer gives you visible output every month. Look for:
- A short plan for the month: target pages, keywords and tasks
- Content published or updated, with links to each page
- Technical fixes completed and any open issues
- Links earned, listed with the referring site
- Google Business Profile activity for local campaigns
- A report on rankings, organic traffic and leads or sales from search, with next steps
What to look for in an SEO quote
- A written list of monthly deliverables with quantities (articles, pages, links)
- Whether the price is VAT-inclusive or VAT-exclusive
- Who implements changes on your website, and whether developer time is included
- How leads and sales from search are tracked, not only rankings
- Ownership: your Google Search Console, GA4, Business Profile and content stay in your name
- Contract terms and notice period
- Recent examples or case studies in a similar industry
When you compare quotes, line them up by deliverables rather than by price alone. Two ₱40,000 quotes can include very different amounts of content and link building.
Sample SEO budgets for 2026
These are illustrative examples to help with planning, not client results.
A dental or aesthetic clinic in Makati
- Google Business Profile clean-up: ₱8,000 one-off
- Local SEO and on-page retainer: ₱25,000 per month
- Two treatment pages per month included
Industry tips are on our clinic marketing page.
An e-commerce brand selling nationwide
- Technical audit and fix project: ₱60,000 one-off
- Growth or enterprise retainer: ₱60,000 to ₱90,000 per month covering category pages, product page templates, content and links
A B2B services firm in BGC
- Growth retainer: ₱40,000 per month
- Four long-form articles per month targeting decision-maker searches
- Digital PR campaign: ₱50,000 once or twice a year
If you are weighing SEO against paid search for budget, our SEO vs SEM comparison sets out how the two work together.
Getting a custom SEO quote
The fastest way to an accurate price is a review of your site and keywords. DMSM offers a free SEO audit and a custom proposal based on your goals, market and budget. Learn more about our SEO services in Manila.
Frequently asked questions
How much are SEO rates in the Philippines in 2026?
Typical monthly SEO retainers range from ₱15,000 to ₱30,000 for starter plans, ₱30,000 to ₱70,000 for growth plans, and ₱70,000 or more for enterprise campaigns. Audits and one-off projects are priced separately.
What is included in SEO packages in the Philippines?
Most packages include keyword research, on-page optimisation, technical checks and monthly reporting. Higher tiers add regular content, link building, digital PR and conversion tracking.
How much does local SEO cost in Manila?
Local SEO for a single location typically costs ₱12,000 to ₱30,000 per month, with Google Business Profile setup or clean-up from ₱5,000 to ₱15,000 as a one-off. Multi-branch businesses are usually quoted per location.
How much do technical SEO services cost in the Philippines?
A technical audit typically costs ₱5,000 to ₱50,000 or more depending on site size, and technical fix projects range from ₱20,000 to ₱150,000 or more.
Is a monthly SEO retainer better than a one-time project?
A retainer suits ongoing growth because rankings build on steady content, links and fixes. A project suits a defined job, such as an audit or migration, especially if you have an in-house team.
Do SEO agencies in the Philippines charge VAT?
VAT-registered agencies add 12% VAT. Many quotes are shown VAT-exclusive, so confirm this when comparing totals.
How do I choose the best SEO company in the Philippines?
Compare written deliverables, how leads and sales are tracked, who implements changes, account ownership and relevant examples in your industry. A free audit is a useful way to see how an agency thinks before you commit.
Sources
- Google Search Help: AI Overviews in Google Search (countries and languages)
- Google Search Central: AI features and your website
Looking for help? See our SEO Services in Manila.
