Influencer Rates in the Philippines (2026 Rate Card)
In the Philippines, influencer rates in 2026 typically run ₱1,000 to ₱5,000 per post for nano creators (or product gifting), ₱5,000 to ₱25,000 for micro creators, ₱25,000 to ₱150,000+ for macro creators, and ₱150,000+ for top tier and celebrity creators. Stories cost less than a feed post, while Reels, TikTok videos and YouTube integrations cost more because they take more production work.
Sa madaling salita: karaniwang ₱1,000 hanggang ₱5,000 ang bayad sa nano influencer bawat post, ₱5,000 hanggang ₱25,000 sa micro influencer, at ₱25,000 pataas sa macro at celebrity creators.
There is no official rate card in the Philippine market. The ranges below are typical market ranges for a single deliverable, before agency fees, ad boosting and VAT. Use them to set a starting budget, then confirm with real quotes.
Influencer rate card by tier (2026)
| Tier | Followers | Typical rate per Instagram feed post | Best for |
|---|---|---|---|
| Nano | 1,000 to 10,000 | Product gifting or ₱1,000 to ₱5,000 | Local businesses, salons, clinics, product sampling, community reach |
| Micro | 10,000 to 100,000 | ₱5,000 to ₱25,000 | Niche authority in beauty, food, fitness, parenting or tech |
| Macro | 100,000 to 1,000,000 | ₱25,000 to ₱150,000+ | Product launches and wide awareness in Metro Manila and nationwide |
| Top tier and celebrity | 1,000,000+ | ₱150,000+ (often much higher) | National campaigns and brand ambassador deals |
Influencer rates by platform and format
Format matters as much as follower count. A Story is quick to make and disappears, while a Reel or TikTok video needs a concept, filming and editing. These are typical ranges per single piece of content.
| Format | Nano | Micro | Macro | Top tier |
|---|---|---|---|---|
| Instagram feed post | ₱1,000 to ₱5,000 | ₱5,000 to ₱25,000 | ₱25,000 to ₱150,000 | ₱150,000+ |
| Instagram Story (set of 2 to 3 frames) | ₱500 to ₱3,000 | ₱3,000 to ₱15,000 | ₱15,000 to ₱100,000 | ₱100,000+ |
| Instagram Reel | ₱1,500 to ₱6,000 | ₱7,000 to ₱30,000 | ₱30,000 to ₱180,000 | ₱180,000+ |
| TikTok video | ₱1,500 to ₱6,000 | ₱7,000 to ₱30,000 | ₱30,000 to ₱180,000 | ₱180,000+ |
| Facebook post | ₱1,000 to ₱4,000 | ₱4,000 to ₱20,000 | ₱20,000 to ₱120,000 | ₱150,000+ |
| YouTube integration (sponsored segment) | ₱3,000 to ₱10,000 | ₱10,000 to ₱50,000 | ₱50,000 to ₱250,000 | ₱250,000+ |
A dedicated YouTube video, where the whole video is about your brand, usually costs more than an integration. Bundles (for example one Reel plus Stories plus a TikTok cross-post) are often priced lower than buying each piece separately.
What drives influencer rates
- Follower count and tier: the starting point for most rate cards, though not the whole story.
- Engagement and audience fit: a smaller creator whose followers are your actual customers can be worth more than a larger general account.
- Platform and format: video formats (Reels, TikTok, YouTube) take more work than photos or Stories.
- Usage rights: if you want to run the creator's content as a paid ad or on your own pages, this is usually quoted as an add-on.
- Exclusivity: asking a creator not to work with competing brands for a set period raises the fee.
- Revisions and approvals: extra review rounds, scripts and brand guidelines add to the scope.
- Talent management: many macro and celebrity creators work through managers or talent agencies, which shapes how quotes are structured.
Engagement rate benchmarks by follower tier
Engagement rate is the share of an audience that likes, comments, shares or saves. Benchmarks differ by data provider because each one calculates the rate differently (by followers or by views, median or average), so compare a creator against benchmarks from the same platform and method.
| Tier | Instagram (median) | TikTok (median) | Southeast Asia reference (Malaysia, median, Instagram / TikTok) |
|---|---|---|---|
| Nano (1,000 to 10,000) | 1.78% | 11.6% | 3.08% / 8.95% |
| Micro | Between nano and macro | 9.3% | Not reported |
| Macro and mega | About 0.33% to 0.35% | 6.8% | Mega (1M+): 0.85% / 3.90% |
Instagram and TikTok global medians come from HypeAuditor's State of Influencer Marketing 2026, as reported by Net Influencer. The Southeast Asia column is from SushiVid's State of Influencer Marketing in Malaysia 2026, also reported by Net Influencer, which is the closest regional benchmark we found. HypeAuditor's 2025 report summary also put average Instagram engagement at 1.59% in 2024, down from 1.85% in 2023, with TikTok nano creators averaging 10.3%.
The pattern is consistent across every source: engagement rate goes down as follower count goes up, and TikTok engagement runs well above Instagram at every tier. This is why nano and micro creators are popular with brands that want conversations and saves, not only reach.
A note for beauty and wellness
The published benchmarks we reviewed do not break out the Philippine beauty category on its own. The closest figure is for brand accounts, not creators: in Rival IQ's 2025 Social Media Industry Benchmark Report, Health and Beauty brands had a median engagement rate per post of 0.144% on Instagram, 0.85% per video on TikTok and 0.017% on Facebook, the lowest of the 14 industries studied. Rival IQ links this to a saturated market. For beauty brands, that gap is a strong reason to work with creators: real people showing real results tend to draw far more interaction than brand posts, especially at the nano and micro level.
Beauty salons and clinics: working with micro and nano creators
For a salon in Makati, a skin clinic in BGC or a spa in Cebu, nano and micro creators who live or work near you are often the best fit. Their followers are local, so a post can turn into walk-ins and bookings.
- Start with service exchange: many nano creators accept a complimentary treatment in exchange for honest content, with a small fee for Reels or TikTok videos.
- Pick creators by location and audience: look for followers in your city, not only follower totals.
- Show the experience: before and after, the consultation, the space and the staff all make strong content.
- Give each creator a booking code: a unique code or Viber link lets you count the clients each creator sends.
- Follow advertising rules: clinics offering medical or aesthetic procedures should keep claims factual and have content reviewed before it goes live.
- Run a group of creators at once: five to ten nano creators posting around the same promo spread one budget across more local audiences than a single larger post.
See how we plan creator programs for beauty and wellness brands and clinics.
Pricing models for influencer campaigns
- Per deliverable: a set fee per post, Story or video. The most common model in the Philippines.
- Product gifting or service exchange: common with nano creators and new products.
- Package or retainer: a set number of posts over a campaign, often used for ambassador programs.
- Affiliate or commission: the creator earns a share of sales through a link or code, common on Shopee, Lazada and TikTok Shop.
- Hybrid: a lower base fee plus a commission on sales.
When you hire through an agency, expect a management fee on top of creator fees for strategy, creator vetting, contracts, briefs, approvals and reporting. Agency quotes in the Philippines may be VAT-exclusive, so check whether 12% VAT applies.
What to look for in a creator quote
- A clear list of deliverables: format, number of posts, platforms and posting dates.
- Usage rights spelled out, including whether you can boost the content as an ad.
- The exclusivity terms, if any.
- Number of revision rounds included.
- Audience data: location, age and gender split, and recent engagement.
- Disclosure: sponsored content clearly labelled as a paid partnership.
- What reporting you get after posting: reach, views, saves, link clicks and code redemptions.
Sample influencer budgets
These are illustrative examples to help with planning, not client results.
Aesthetic clinic in Makati
- 8 nano creators, complimentary treatment plus ₱2,000 to ₱4,000 each for a Reel: ₱16,000 to ₱32,000
- 2 micro creators, one TikTok video each: ₱14,000 to ₱60,000
- Estimated creator budget: ₱30,000 to ₱92,000, plus treatment costs and management
E-commerce skincare brand selling on Shopee and Lazada
- 20 nano creators on gifting plus affiliate commission
- 5 micro creators, TikTok video plus Stories each: ₱50,000 to ₱175,000
- Usage rights to run the best videos as ads: quoted as an add-on
Consumer brand launching nationwide
- 1 macro creator, Reel plus TikTok: ₱60,000 to ₱300,000+
- 10 micro creators for supporting posts: ₱50,000 to ₱250,000
- Paid boosting of top content: see our TikTok ads cost guide and Facebook ads cost guide
Why brands hire vetted creators through an agency
Finding creators, checking their audiences, negotiating rates, writing briefs and tracking results is a lot of work for one marketing team. An agency brings a pool of vetted creators, checks audience quality and fit, handles contracts and disclosures, and reports on results in one place. If you already manage your own pages, creator campaigns pair well with social media management so the best creator content keeps working on your channels.
Setting your rates as a creator
Many readers are creators building a rate card. A few simple steps help brands say yes faster:
- Use the tier ranges above as a reference point, then adjust for your niche and engagement.
- Price each format separately: post, Story, Reel, TikTok and YouTube.
- Offer bundles for brands that want several pieces.
- List usage rights and exclusivity as add-ons.
- Keep a short media kit with audience location, age split and recent results.
- Raise rates as your engagement and results grow, and share examples of past brand work.
Ready to plan a creator campaign with clear costs? Compare other services on our pricing hub or ask for a custom quote.
Frequently asked questions
How much are influencer rates in the Philippines in 2026?
Typical rates per post are ₱1,000 to ₱5,000 (or product gifting) for nano creators, ₱5,000 to ₱25,000 for micro, ₱25,000 to ₱150,000+ for macro and ₱150,000+ for top tier and celebrity creators.
Magkano kaya ang bayad sa mga influencer sa Pilipinas?
Karaniwang ₱1,000 hanggang ₱5,000 bawat post para sa nano influencer, ₱5,000 hanggang ₱25,000 para sa micro, at ₱25,000 pataas para sa macro at celebrity creators.
How much do TikTok influencers charge in the Philippines?
A TikTok video typically costs ₱1,500 to ₱6,000 from a nano creator, ₱7,000 to ₱30,000 from a micro creator and ₱30,000 to ₱180,000 from a macro creator, with top tier creators higher.
How much is an Instagram Story from a nano influencer?
A set of 2 to 3 Story frames from a nano creator usually costs ₱500 to ₱3,000, and many nano creators accept product or service exchange.
What is a good engagement rate for nano influencers?
HypeAuditor's 2026 report puts the median at 1.78% for Instagram nano creators and 11.6% on TikTok. Compare creators against benchmarks for the same platform.
What is the average engagement rate in the beauty industry?
For brand accounts, Rival IQ's 2025 report shows Health and Beauty medians of 0.144% per Instagram post and 0.85% per TikTok video. Creator content usually draws higher engagement than brand posts.
Do I need an agency to hire influencers?
Not always, but an agency gives you vetted creators, audience checks, contracts, briefs and reporting in one place, which helps when you work with several creators at once.
Sources
- HypeAuditor, State of Influencer Marketing 2026 (reported by Net Influencer)
- HypeAuditor, 2025 influencer marketing trends from the State of Influencer Marketing report
- SushiVid, State of Influencer Marketing in Malaysia 2026 (reported by Net Influencer)
- Rival IQ, 2025 Social Media Industry Benchmark Report
Looking for help? See our Influencer Marketing in Manila.
