Logo Design and Branding Package Cost in the Philippines (2026)
Logo design price in the Philippines: a professional logo from an agency typically costs ₱15,000 to ₱50,000. A logo with a brand guidelines document costs ₱50,000 to ₱150,000, and a full branding package with strategy, messaging and collateral costs ₱150,000 to ₱500,000+. The price depends on the number of concepts, revision rounds, research and the files and guidelines you receive.
This 2026 guide breaks down what each branding tier includes, what drives the cost, and how to plan a branding budget for a Philippine business.
Branding package cost in the Philippines: summary table
| Package | Typical agency range | What's included | Best for |
|---|---|---|---|
| Logo design | ₱15,000 to ₱50,000 | Discovery, 2 to 4 logo concepts, 2 to 3 revision rounds, final files for web and print | Startups and small businesses getting started |
| Logo and brand guidelines | ₱50,000 to ₱150,000 | Logo package plus colour palette, typography, logo usage rules and a brand style guide PDF | Growing businesses that need consistency across teams and suppliers |
| Full branding package | ₱150,000 to ₱500,000+ | Brand strategy, messaging and voice, full visual identity, comprehensive guidelines, stationery and social media templates | Established companies, rebrands and new product launches |
Agency quotes may be VAT-exclusive, so check whether 12% VAT is added on top.
How much is logo design in the Philippines?
For a logo designed by an agency, ₱15,000 to ₱50,000 is the typical range in 2026. Where a project falls in that range depends on:
- Discovery work. A short questionnaire costs less than workshops, competitor review and audience research.
- Number of concepts. More initial directions mean more design time.
- Revision rounds. Two or three rounds are common; more rounds raise the fee.
- Logo system. A single logo costs less than a system with a primary logo, secondary layout, icon and monochrome versions.
- File set. Professional handover includes vector files (AI, SVG, PDF) plus PNG and JPG for web, in full colour, black and white versions.
Freelancers and online design platforms also offer logo design, often at lower prices. They suit owners who have a clear idea of what they want and can manage the brief. An agency suits businesses that want research, strategy and a full identity built around the logo.
Logo design price by provider type
| Provider | How pricing works | Best for |
|---|---|---|
| DIY logo makers and templates | Free or low-cost subscription tools | Testing an idea, side projects, temporary logos |
| Freelance designer | Per project, priced on experience and scope | Owners with a clear brief who want a logo only |
| Design studio or agency | Fixed project fee, typically ₱15,000 to ₱50,000 for a logo | Businesses that want research, a logo system and room to grow into a full identity |
Each option fits a different stage. Many businesses start with a simple logo and invest in guidelines and a full identity once they hire staff, open more branches or expand into new channels.
Logo design in Manila: what the process looks like
Most professional logo projects in Metro Manila follow a similar sequence:
- Brief and discovery. The designer learns about your business, customers, competitors and the feeling you want the brand to create.
- Concepts. You receive a set of initial logo directions, usually shown on mockups such as signage, packaging or a social profile.
- Refinement. You choose a direction and work through the agreed revision rounds.
- Finalisation. The logo is prepared in every version and format you need.
- Handover. You receive the files, a short usage guide or full guidelines, and ownership of the artwork.
What drives the cost of a branding package
- Strategy depth. Positioning, audience profiles and competitor analysis add value and time.
- Naming and messaging. Brand name development, taglines and voice guidelines are often separate line items.
- Number of applications. Business cards, letterheads, packaging, signage, uniforms and social templates each add design work.
- Markets and languages. Brands that operate in English, Filipino and other languages need more testing of names and taglines.
- Rebrand or new brand. A rebrand may include an audit of existing materials and a rollout plan.
- Team. Senior strategists and designers cost more than a single designer, and cover more of the work.
Branding tiers and deliverables
Logo design (₱15,000 to ₱50,000)
- Initial consultation and design brief
- 2 to 4 initial logo concepts
- 2 to 3 revision rounds
- Final logo files: AI, SVG, PDF, PNG and JPG
- Full colour, black and white versions
Logo and brand guidelines (₱50,000 to ₱150,000)
- Everything in the logo package
- Colour palette with HEX, RGB and CMYK values
- Typography: primary and secondary fonts with usage rules
- Logo usage rules: clear space, minimum size, correct and incorrect use
- Brand style guide PDF for your team, printers and agencies
Full branding package (₱150,000 to ₱500,000+)
- Brand strategy and discovery workshops
- Positioning, messaging and brand voice
- Full visual identity: logo system, colours, typography, imagery style, icons and patterns
- Comprehensive brand guidelines
- Stationery: business cards, letterhead, email signature
- Social media templates for Facebook, Instagram and TikTok
- Optional packaging, signage and presentation templates
Brand identity deliverables explained
Branding quotes use many terms for the same items. Here is what each deliverable means and why it matters.
- Logo files: the master artwork in vector formats for print and signage, plus PNG and JPG for web and social. Vector files let printers scale the logo to any size without losing quality.
- Colour palette: primary and secondary colours with HEX values for screens, RGB for digital design and CMYK for print, so your brand looks the same on a tarpaulin and on Instagram.
- Typography: the fonts for headings and body text, with notes on licensing so your team can use them legally.
- Brand guidelines: a PDF that explains how to use the logo, colours, fonts and imagery. It is the reference for staff, printers and any agency you work with.
- Stationery: business cards, letterheads, envelopes and email signatures.
- Social media templates: editable layouts for posts, stories and covers on Facebook, Instagram and TikTok, which make day-to-day content faster to produce.
Branding strategy in the Philippines
A branding strategy defines who your brand serves, how it differs from competitors and how it should sound. In a full package it usually comes first, and the visual identity follows from it. Strategy work is especially useful for businesses entering a crowded category such as food, beauty or real estate, where customers compare several options side by side. Once the strategy and identity are in place, they guide your social media management and content marketing so every post looks and sounds consistent.
Professional branding services for Philippine industries
Branding needs differ by industry. A clinic needs a calm, trustworthy identity that works on signage, forms and appointment reminders. A restaurant needs a brand that stands out on menus, packaging and delivery apps. An online seller needs packaging and marketplace visuals that look consistent next to competitors on Shopee and Lazada. A B2B firm needs presentation templates and proposals that look polished in front of procurement teams. A good branding partner asks about these touchpoints early so the identity is built for where customers will actually see it. You can see examples of our approach on our case studies page.
Pricing models compared
- Fixed project fee: the most common model for logos and branding packages. You agree on deliverables and revision rounds upfront.
- Phased project: strategy is quoted first, then identity and collateral. Useful when the scope is not yet clear.
- Retainer: a monthly fee for ongoing design support such as social graphics, ads and sales materials after the brand is built.
Related cost: trademark registration
Once you have a final logo and name, consider registering it as a trademark with the Intellectual Property Office of the Philippines (IPOPHL). Government filing fees depend on the number of classes of goods or services you register in and whether you qualify as a small entity, and are separate from design fees. Check the current fee schedule on IPOPHL's website before filing, and run a trademark search before finalising your name.
What to look for in a branding quote
- Number of initial concepts and revision rounds
- Exact list of final files and formats
- Whether brand guidelines are included, and how many pages they cover
- Which collateral items are included (business cards, social templates, stationery)
- Full ownership and copyright transfer of the final artwork
- Licensing of fonts and any stock imagery
- Whether the fee is VAT-inclusive
Sample branding budgets for 2026
These are illustrative examples for planning, not quotes.
New café in Makati
- Logo and brand guidelines: ₱50,000 to ₱100,000
- Add-ons: menu design, cup and packaging labels, signage files
- Social media templates for launch posts
See how we support restaurants and cafés.
Skincare brand selling on Shopee and Lazada
- Full branding package with packaging: ₱150,000 to ₱300,000
- Product photography style guide and marketplace banner templates
- Trademark filing with IPOPHL as a separate cost
Professional services firm in BGC
- Rebrand with strategy, messaging and full guidelines: ₱200,000 to ₱500,000+
- Stationery, presentation templates and email signatures
- Website update to match the new identity (see our web design pricing guide)
Getting the most from your branding budget
Start with the assets customers see most: your logo, website, social profiles and packaging. Ask for a guidelines document even on a smaller budget, since it keeps future design work consistent and saves time with every supplier. Plan for trademark registration early so your name and logo are protected as the business grows.
Ready to price your project? Explore our branding and design services or request a custom quote.
Frequently asked questions
How much is logo design in the Philippines?
An agency-designed logo in the Philippines typically costs ₱15,000 to ₱50,000 in 2026, depending on discovery work, number of concepts, revision rounds and the final file set.
How much does a branding package cost in the Philippines?
Typical agency ranges are ₱15,000 to ₱50,000 for a logo, ₱50,000 to ₱150,000 for a logo with brand guidelines, and ₱150,000 to ₱500,000+ for a full branding package with strategy, messaging and collateral.
What files should I receive with a logo design?
Expect vector files (AI, SVG or PDF) plus PNG and JPG files for web use, in full colour, black and white versions, with full ownership of the final artwork.
What is included in brand guidelines?
Brand guidelines usually cover logo usage rules, colour palette (HEX, RGB, CMYK), typography, imagery style and examples of correct use, delivered as a PDF style guide.
Do branding services in the Philippines include trademark registration?
Usually not. Trademark registration is filed with IPOPHL and its government fees are separate from design fees. Some agencies can coordinate with an IP lawyer or agent for you.
Is a branding agency or a freelancer better for a logo?
A freelancer suits owners with a clear brief who need a logo only. An agency suits businesses that want research, strategy, guidelines and a full identity system built around the logo.
Looking for help? See our Branding & Design in Manila.
