Email Marketing Rates in the Philippines (2026 Pricing Guide)
Email marketing services in the Philippines typically cost ₱5,000 to ₱15,000+ per campaign, ₱15,000 to ₱50,000+ per automation flow as a one-time setup, or ₱20,000 to ₱60,000+ per month for a fully managed retainer. Your email platform subscription (such as Mailchimp, Klaviyo or Brevo) is a separate cost, usually billed in US dollars.
This 2026 guide explains each pricing model, what affects the fee, how platform costs fit in, and the privacy and deliverability basics every Philippine sender should have in place.
Email marketing pricing in the Philippines at a glance (2026)
| Service | Typical fee | What's included | Best for |
|---|---|---|---|
| Per campaign | ₱5,000 to ₱15,000+ per email | Concept, subject line and copy, branded template, setup and send, basic report | Occasional promos, launches, holiday sales |
| Automation flow setup | ₱15,000 to ₱50,000+ per flow (one-time) | Flow strategy, 3 to 5 emails, triggers and logic, testing | Welcome series, abandoned cart, post-purchase, lead nurture |
| Starter retainer | ₱20,000 to ₱40,000 per month | 2 to 4 campaigns per month, list hygiene, monthly report | SMEs that want a steady newsletter and promo rhythm |
| Growth retainer | ₱40,000 to ₱60,000+ per month | More campaigns, A/B testing, segmentation, flow building and optimization | E-commerce and B2B brands using email as a sales channel |
Agency quotes are often VAT-exclusive, so confirm whether the 12% VAT is included when comparing proposals.
What drives the price of email marketing
- Number of emails. More campaigns per month means more copywriting, design and testing.
- Design complexity. A simple text-led newsletter costs less than a custom, image-rich template with product blocks.
- Automation logic. A three-email welcome series is simpler than a flow with branches for buyers, non-buyers and repeat customers.
- Segmentation. Sending different versions to different customer groups adds planning and setup.
- Integrations. Connecting your store, booking system or CRM so data flows into the email platform adds technical work.
- List health. An older list may need cleaning, re-permission and a careful warm-up before regular sending.
- Language. English, Filipino or Taglish copy, or separate versions for different audiences.
Pricing models in detail
Per campaign: ₱5,000 to ₱15,000+
For businesses that need help with a single email, such as a 9.9 sale, a new product or an event invitation.
- Campaign strategy and concept
- Subject line, preview text and body copy
- Branded, mobile-friendly email design
- Setup and sending through your email platform
- A basic report on opens, clicks and conversions
Automation flow setup: ₱15,000 to ₱50,000+ per flow
A one-time build of an automated sequence that sends on its own when a subscriber takes an action. Common flows:
- Welcome series: 3 to 5 emails that introduce your brand to new subscribers and guide them to a first purchase or inquiry.
- Abandoned cart: reminders for shoppers who left items in their cart.
- Post-purchase: thank-you, review requests and related product suggestions.
- Lead nurture: for B2B and services, a sequence that answers common questions and moves leads to a call.
- Win-back: messages for customers who have not bought in a while.
The fee depends on the number of emails, branching logic and integrations.
Monthly retainer: ₱20,000 to ₱60,000+ per month
- Starter (₱20,000 to ₱40,000): 2 to 4 campaigns per month, monthly reporting, basic list management and hygiene.
- Growth (₱40,000+): everything in Starter, plus A/B testing of subject lines and content, advanced segmentation, and building or refining automation flows on a regular cycle.
Email platform costs (billed separately)
Most agencies work inside your own email platform account, and you pay the subscription directly. Prices below are from each provider's public pricing page when we checked for this edition. They are in US dollars, they change often, and many paid tiers scale with the number of contacts, so check the current page before you budget.
| Platform | Free plan | Paid plans |
|---|---|---|
| Mailchimp | Up to 250 contacts, a maximum of 500 sends per month or 250 per day | Essentials shown from US$13 per month and Standard from US$20 per month at an introductory 50% off rate for 12 months; Premium from US$350 per month at the same introductory rate |
| Klaviyo | Up to 250 active profiles and 500 email sends per month, plus US$5 of SMS or mobile messages per month | Priced by number of active profiles; check the pricing calculator |
| Brevo | Up to 300 emails per day | Starter listed from US$9 per month |
Because platform fees are in dollars, your peso cost moves with the exchange rate. Choosing the right tier for your list size, and removing inactive contacts, keeps this line item efficient.
Doing it right: the Data Privacy Act of 2012 and consent
Email marketing in the Philippines runs on personal data, so it falls under the Data Privacy Act of 2012 (Republic Act No. 10173), enforced by the National Privacy Commission (NPC). Building your list the right way protects your customers and keeps your email program sustainable.
The law defines consent as a "freely given, specific, informed indication of will," and says consent shall be evidenced by written, electronic or recorded means. The Act also gives data subjects rights, including the right to be informed about how their data will be processed and the purposes of processing.
In practice, good email programs in the Philippines:
- Collect sign-ups through clear opt-in forms that say what subscribers will receive
- Keep a record of when and how each person opted in
- Link to a privacy notice explaining how the data is used
- Make it easy to unsubscribe, and honor requests promptly
- Use contacts from your own customers and sign-ups, not purchased lists
- Store and share subscriber data securely, including with your agency and platform
This guide is general information, not legal advice. For specific compliance questions, consult the NPC's resources or a lawyer.
Deliverability basics: SPF, DKIM, DMARC and bulk sender rules
Great emails only work if they reach the inbox. Since February 1, 2024, Google's email sender guidelines set firm requirements for bulk senders, defined as those sending more than 5,000 messages a day to Gmail accounts. The Google requirements include:
- SPF and DKIM authentication set up for your sending domain
- DMARC published for your sending domain (the policy can be set to none)
- Alignment: your From address domain aligns with your SPF or DKIM domain
- One-click unsubscribe for marketing messages, plus a clearly visible unsubscribe link in the body
- A low spam rate: Google asks bulk senders to keep the spam rate reported in Postmaster Tools below 0.30%, and recommends staying below 0.10%
These steps are good practice for every sender, not only large ones. A good agency sets them up during onboarding, monitors your spam rate, and sends from your own domain rather than a free email address.
Other deliverability habits that help:
- Warm up new domains and lists gradually
- Remove bounced and long-inactive contacts regularly
- Send content subscribers asked for, at a consistent rhythm
- Test emails on mobile, since many subscribers read on their phones
Related add-ons: SMS and Viber
Many Philippine brands pair email with SMS or Viber messages for time-sensitive updates such as flash sales, appointment reminders and order notifications. These are usually quoted as add-ons, with the messaging cost charged per message by the provider and the setup and copywriting charged by the agency. The same consent rules apply: only message people who opted in, and give them a simple way to stop. Some email platforms, including Klaviyo, offer SMS in the same account, which keeps reporting in one place.
What to look for in a quote
- The number of campaigns and flows included, and how many emails each flow has
- Whether design uses a reusable template or custom design per email
- Who sets up SPF, DKIM and DMARC, and who monitors deliverability
- How subscriber consent is collected and recorded
- Which platform is used, and that the account is in your business name
- Platform fees listed separately from the agency fee
- Reporting: opens, clicks, conversions and revenue or leads where tracking allows
- Revision rounds and approval steps
- Whether VAT is included
Sample budgets for three business types
These are illustrative examples to help you plan, not client results.
A clinic in Makati or Quezon City
- Welcome series for new patients, monthly newsletter with health tips and promos, appointment reminder flow
- Agency budget: one-time flow setup of ₱15,000 to ₱30,000, then a Starter retainer of ₱20,000 to ₱30,000 per month
- Plus the platform subscription, and optional SMS reminders
See our clinic marketing page for more on healthcare marketing.
An e-commerce brand selling on its own site and Shopee
- Welcome, abandoned cart and post-purchase flows, plus campaigns for payday and double-date sales
- Agency budget: ₱45,000 to ₱120,000 for three flows, then a Growth retainer of ₱40,000 to ₱60,000 per month
- Plus the platform subscription, which grows with your list
Our e-commerce marketing guide shows how email fits with marketplaces and ads.
A B2B firm in BGC
- Lead nurture flow for inquiries, monthly newsletter for clients and prospects, event invitations
- Agency budget: ₱20,000 to ₱40,000 for the nurture flow, then campaigns at ₱5,000 to ₱15,000 each or a Starter retainer
- CRM integration so sales can see which leads engage
How to get the most from your email budget
- Build the core automation flows first, since they keep working after setup
- Grow your list with opt-in forms on your website, store and events
- Segment by interest or purchase history so each subscriber gets relevant content
- Track results in your analytics so email revenue and leads are visible (our web analytics service can help)
- Coordinate email with social media so promos reach people on every channel; see our social media management rates guide
For a wider view of how to measure returns across channels, read our digital marketing ROI guide, or compare all services on our pricing hub.
To plan your email program, share your list size, platform and goals through our contact page and we will prepare a custom quote for our email marketing services.
Frequently asked questions
How much do email marketing services cost in the Philippines?
Typical fees are ₱5,000 to ₱15,000+ per campaign, ₱15,000 to ₱50,000+ per automation flow as a one-time setup, and ₱20,000 to ₱60,000+ per month for a managed retainer. Platform subscriptions are billed separately.
What does an email marketing agency in the Philippines do?
An agency plans campaigns, writes and designs emails, builds automation flows, manages your list and segmentation, sets up deliverability (SPF, DKIM, DMARC) and reports on opens, clicks and conversions.
Do I need to pay for Mailchimp, Klaviyo or Brevo on top of the agency fee?
Usually yes. You pay the platform directly, often in US dollars. Mailchimp, Klaviyo and Brevo all list free plans for small lists, and paid tiers that scale with contacts or sends. Prices change, so check each provider's pricing page.
What spam rate should I keep for Gmail?
Google's sender guidelines ask bulk senders to keep the spam rate reported in Postmaster Tools below 0.30%, and recommend staying below 0.10%.
Is email marketing allowed under the Data Privacy Act of 2012?
Yes, when it is done with proper consent and transparency. Collect clear opt-ins, keep records, provide a privacy notice and make unsubscribing easy. Contact the NPC or a lawyer for specific compliance questions.
Can I hire an email marketing expert from the Philippines for an overseas business?
Yes. Many Philippine specialists and agencies work with international brands on the same platforms, such as Mailchimp and Klaviyo. Agree on time zones for approvals, the sending platform and the compliance rules of your subscribers' country.
Can SMS or Viber be added to an email marketing package?
Yes. SMS and Viber are common add-ons for reminders and flash sales. The agency charges for setup and copy, the provider charges per message, and the same opt-in rules apply.
Sources
- Google Workspace Admin Help, Email sender guidelines
- National Privacy Commission, Data Privacy Act of 2012 (RA 10173)
- Mailchimp marketing pricing
- Klaviyo pricing
- Brevo pricing
Looking for help? See our Email Marketing in Manila.
